Warmcare is not a service — it is a living category built on warmth, trust and crate‑free care. It is recognized across markets, reflected in global search behaviour, and trusted by dog owners who seek humane, calm and responsible mobility. Warmcare.org defines the category. The Automotive License extends it into mobility

 

Warmcare offers automotive brands:

• a clear ethical position in a market that lacks emotional differentiation

• a recognized standard for crate‑free, calm mobility

• a premium visual identity that elevates brand perception

• a growing global presence across homes, mobility and belonging

• a trusted relationship with a high‑value, high‑loyalty customer segment

 

Partnering with Warmcare is not adopting a trend — it is aligning with a category that already exists and is expanding. Warmcare.org defines the category. The Automotive License extends it into mobility

 

A selective partnership for brands that want to lead the future of humane mobility.

Warmcare Automotive License is offered only to brands that align with Warmcare’s philosophy and want to lead the future of humane mobility. Each agreement runs for three years, ensuring long‑term alignment, stability and shared category building.

Warmcare reserves the right to limit the number of partners per region to maintain clarity, exclusivity and category integrity.

Warmcare is a category — and categories do not scale through volume. They scale through selective alliances.

 

Partnership Through Warmcare Automotive License

For brands that adopt the Warmcare standard and integrate crate‑free mobility into their offering.

Includes:

• a clear, uncontested position

• exclusive access to Warmcare’s category identity

• long‑term alignment with a growing global movement

• first‑mover advantage in crate‑free mobility

• use of the Warmcare Automotive Partner badge

• co‑branding rights on Warmcare safety harness

• visibility on Warmcare.org

• access to Warmcare mobility standards

• strategic alignment session

• option to include Warmcare harness in new vehicles

 

Why Exclusivity Matters

Warmcare already holds a unique emotional position: warmth, trust and humane care.

For automotive brands, this means:

 

• you’re not buying a badge

• you’re aligning with a global philosophy

• you’re entering a space your competitors cannot copy

• you’re gaining access to a loyal, high‑value segment

• you’re becoming part of a category that is already recognized

Exclusivity is not a tactic — it is a structural advantage.

 

The 3-Year Strategic Partnership

Warmcare Automotive License is granted through a three‑year partnership agreement, designed to give brands:

• stability

• long‑term storytelling

• deep integration

• co‑branded product opportunities

• shared category building

This is not a short‑term activation. It is a strategic alignment.

Warmcare is not emerging — it is already here.

 

Why Warmcare - A Category Brands Cannot Replicate

Warmcare is not a service, a product or a campaign. It is a living category built on warmth, trust and crate‑free care — a philosophy that has already taken hold across markets, search behaviour and cultural language.

Warmcare owns a position automotive brands cannot create themselves:

• Warmth in an industry dominated by technology

• Trust in a market defined by performance

• Humane care in a world of efficiency

• Calm mobility in a landscape of noise

This emotional territory is rare, unclaimed and increasingly valuable. And Warmcare already sits at the center of it.

 

A Selective Partnership - Not a Certification

Warmcare Automotive License is not open for everyone. It is a selective, long‑term partnership for brands that want to lead the future of humane mobility.

 

Only a limited number of partners per region will be accepted.

This ensures:

• clear, uncontested positioning

• exclusive access to Warmcare’s category identity

• first‑mover advantage

• protection against dilution

• strategic alignment with a global movement

 

When one brand in a region becomes a Warmcare partner, others will want to follow — but they may have to wait.

Exclusivity is not a tactic. It is the architecture that protects the category.

 

Why Automotive Brands Move First

Warmcare gives automotive partners something no other collaboration can:

• a premium ethical position

• a loyal, value‑driven customer segment

• a crate‑free mobility standard

• a physical product that manifests the philosophy

• a global identity already reflected in search and culture

Warmcare is a living category — and categories do not scale through volume, but through selective alliances.